The passion of a young entrepreneur in love with his land gave life to the FIRRIATO brand in the mid-1980s, in the heart of the marvelous scenario of the Trapani countr yside where Sicily's agricultural tradition is predominant, bearing the signs of thousands of years of agricultural and winemaking culture while preserving a vibrant and wild nature. The FIRRIATO wine cellar takes its name from this area. It is the vernacular term for the word "turned", which, by some strange linguistic alchemic process reaches back to the clos of French estates. The logo created by Firriato seems to capture the entire universe in a clearly defi ned space, almost as if it were to protect what makes it so unique and matchless. It is a call of rationality, of the squaring of the circle, and of order governing chaos. Method, land, pride and unrelenting love.